Insight articles tagged with strategy

AI content is now being watermarked. What does that mean for your website?
Strategy

AI content is now being watermarked. What does that mean for your website?

New transparency rules are making AI-generated content easier to identify. We explore what that means for business websites

Read article
AI can build a basic website. But who takes responsibility for it?
Strategy

AI can build a basic website. But who takes responsibility for it?

INDIGO founder Will Fairhurst explores the difference between generating a website and creating one a business can depend on.

Read article
Harness the Power of Mailchimp Bespoke Email Templates with INDIGO
Strategy

Harness the Power of Mailchimp Bespoke Email Templates with INDIGO

Why tailored Mailchimp email templates can make campaigns more effective, consistent and brand-led.

Read article
Understanding Google’s Consent Management Platform: A Simple Guide for UK Website Owners
Legal

Understanding Google’s Consent Management Platform: A Simple Guide for UK Website Owners

A straightforward guide to Google Consent Mode and the tools website owners need to understand privacy and analytics compliance.

Read article
Why you want a web prototype rather than proposal document
Strategy

Why you want a web prototype rather than proposal document

A clear explanation of why a prototype can be a stronger way to align a web project before the work begins.

Read article
Your new website’s gone live…you can forget about it now right?
Strategy

Your new website’s gone live…you can forget about it now right?

Why a website launch is only the beginning of the work, and why ongoing content and maintenance matter to business growth.

Read article
Message