insights

Thoughts, trends and technical expertise

Insights from the indigo concept creative team.

latest articles
AI content is now being watermarked. What does that mean for your website?
Strategy

AI content is now being watermarked. What does that mean for your website?

New transparency rules are making AI-generated content easier to identify. We explore what that means for business websites

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AI can build a basic website. But who takes responsibility for it?
Strategy

AI can build a basic website. But who takes responsibility for it?

INDIGO founder Will Fairhurst explores the difference between generating a website and creating one a business can depend on.

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I am not a BOT! The benefits of Migrating from Google reCAPTCHA to Cloudflare Turnstile
Technology

I am not a BOT! The benefits of Migrating from Google reCAPTCHA to Cloudflare Turnstile

A practical look at why more businesses are moving from Google reCAPTCHA to Cloudflare Turnstile for cleaner, lighter bot protection.

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Harness the Power of Mailchimp Bespoke Email Templates with INDIGO
Strategy

Harness the Power of Mailchimp Bespoke Email Templates with INDIGO

Why tailored Mailchimp email templates can make campaigns more effective, consistent and brand-led.

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Understanding Cookie Banner Requirements for UK Businesses: A Comprehensive Guide
Legal

Understanding Cookie Banner Requirements for UK Businesses: A Comprehensive Guide

A clear explanation of the cookie banner rules UK businesses need to understand and apply on their websites.

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Understanding Google’s Consent Management Platform: A Simple Guide for UK Website Owners
Legal

Understanding Google’s Consent Management Platform: A Simple Guide for UK Website Owners

A straightforward guide to Google Consent Mode and the tools website owners need to understand privacy and analytics compliance.

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